There was a time when nobody really cared about the composition of an ordinary mattress. However, the recent rise in medical and information technologies have given birth to a more health and environmentally-conscious breed of consumers.
According to a 2016 study funded by the Better Sleep Council, mattress shoppers can be classified into five: wellness seekers, bargain shoppers, Wal-Mart shoppers, quality seekers, and new generation.
The wellness seekers, which comprise 22% of total mattress shoppers, are those who value exercising regularly, eating healthy, and getting a good night’s sleep. The wellness seekers are most likely to spend more time shopping for the perfect mattress that can support their body and, at the same time, not emit harmful chemicals while they are sleeping.
It seems fairly inevitable then, that these shoppers opt to buy certified organic mattress from reputable stores. According to bed manufacturers, the current trend of living and sleeping healthy will most likely continue in the upcoming years, giving the industry about 15% annual sales growth. Read more from this blog. http://bit.ly/2mV0bRo